Sierra Bullets and Barnes Bullets are pleased to announce that Cole Seyfert has joined the sales team, where he will manage Key Accounts and International Commercial sales for both brands.
Cole brings a strong combination of sales management experience, analytical capabilities, and outdoor industry knowledge to the organization. Most recently, he served as Sales Manager for American Outdoor Brands, managing the Eastern United States territory for its cutlery brands. In this role, he was responsible for driving sales growth, developing key account relationships, managing independent sales representative groups, and identifying new business opportunities across a diverse customer base.
His experience includes working with major national retailers such as Walmart, Academy Sports + Outdoors, and Tractor Supply Company, as well as distributors, buying groups, and independent dealers. Cole's data-driven approach to sales forecasting, account management, and market analysis will be valuable as Sierra and Barnes continue to strengthen customer partnerships and expand their domestic and international business.
Cole's connection to the outdoor industry extends beyond his corporate experience. He founded ROCT Outdoor, a premium dog gear business that grew from a high school entrepreneurship project into a family-run company serving sporting and farm and ranch markets across the United States, Canada, and Europe. He has also gained international market experience through an internship in Bavaria, Germany, with Outdoor Marketing International, where he supported marketing analytics and worked with distributors at consumer shows throughout Europe. Earlier in his career, he completed a marketing internship with Hornady Manufacturing in Nebraska, gaining firsthand exposure to the shooting sports industry.
Cole holds a Bachelor of Business Administration in Marketing from the University of Iowa's Tippie College of Business, along with a certificate in International Business.
As Sierra and Barnes build on several years of strong growth, Cole's combination of key account experience, entrepreneurial perspective, analytical skills, and international business exposure will support the continued development of both brands. His role will focus on strengthening strategic customer relationships, identifying opportunities for profitable growth, and expanding the reach of Sierra and Barnes across commercial markets worldwide.
"We are excited to welcome Cole to the Sierra and Barnes sales team," said Steve Mullinax, National Sales Manager. "His experience managing key retail accounts, his analytical approach to developing business, and his understanding of the outdoor and shooting sports industries make him a great addition to our organization. We look forward to his contributions as we continue to grow both brands and strengthen our relationships with customers around the world."
Please join us in welcoming Cole Seyfert to Sierra Bullets and Barnes Bullets/Ammunition.
About Sierra Bullets: Founded in 1947 and headquartered in Sedalia, Missouri, Sierra Bullets manufactures bullets for precision target shooting, hunting and defense purposes. In addition to a wide base of retailers, Sierra's customers include distributors, law enforcement and industry OEMs.
About Barnes Bullets: Headquartered in Mona, Utah, Barnes Bullets has been manufacturing lead-free bullets since 1932 for hunting, self-defense, and tactical. Its products are sold through its online store, retailers and international distributors.