Armanet, the programmatic advertising platform built for the firearms, hunting, shooting sports, and outdoor industries, gives advertisers one connected platform to buy media, reach audiences, and measure sales across eight channels. Every campaign runs on a shared data layer, so brands can see which publishers, creators, and audiences drive real purchases instead of piecing results together from manual reports.
For most brands in this industry, buying media is not the hard part. Knowing what happened after a campaign goes live is. Marketing teams juggle separate publisher buys, creator deals, and retail programs, each with its own reporting, and still struggle to tie spend back to sales.
Armanet brings those channels into a single workflow with one source of truth. Programmatic display, video, Connected TV, Dynamic Shopping Ads, direct publisher buys, the Creator Marketplace, email and SMS, and retargeting all run from the same platform and feed the same data. That data layer is built on ArmanetID, a persistent, privacy-safe identifier, along with behavioral audience segments, SKU-level signals from retailers and manufacturers, and a unified event stream.
The result is measurement that goes past the click. Multi-touch attribution shows how each channel contributes to a sale, and real-time ROAS shows what is working while a campaign is still running. Each campaign also feeds a learning loop, so audience understanding and performance improve over time.
"This industry has spent years working around platforms that were never built for it, and measurement is where that hurts the most," said Nick Morissey, Founder of Armanet. "We connected advertisers, publishers, creators, and retailers on one platform so brands can finally see what their advertising is doing for the business and spend with confidence."
Key features:
- Channels: Programmatic Display, Video (in-stream and outstream), Connected TV, Dynamic Shopping Ads, Direct Publisher Buys, Creator Marketplace, Email and SMS, Retargeting (site and cart)
- Identity: ArmanetID, a persistent, privacy-safe identifier
- Audience data: Behavioral segments and SKU-level signals from retailers and manufacturers
- Measurement: Multi-touch attribution and real-time ROAS
- Workflow: One platform and one source of truth across every channel
Learn more:
https://armanet.ai/blog/armanet-your-connected-platform
Website: www.armanet.ai
About Armanet: Armanet is the largest programmatic advertising platform built specifically for the firearms, hunting, shooting sports, and outdoor industries. We give brands access to the advertising technology, audience intelligence, and performance measurement tools that mainstream platforms have historically denied this industry. With a network of more than 200 endemic publishers, proprietary audience data, and advanced attribution capabilities, Armanet helps advertisers reach the right buyers, measure what matters, and turn advertising into measurable business growth. Built for the industry, not adapted to it. To learn more, visit www.armanet.ai